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"In Britain, the personal column was suspected (much like the Internet is now) of harboring all sorts of scams, perversities and dangerous individuals.
At least that is what the police tended to think, and they only stopped prosecuting lonely hearts ads in the late 1960s — until then they often thought that they were mainly placed by prostitutes and gay men," Cocks said.
The personals sections of those 18th century newspapers were also useful for gay men and women to meet lovers, back when homosexuality was still illegal (it remained so in the UK until 1967).
Personal ads went mainstream in the early 20th century, with expectations at a much lower level than their earlier incarnations.
She received her Diploma of College Studies in Social Sciences from John Abbott College and a Bachelor of Arts in Anthropology from Mc Gill University, both in Quebec.
She has hiked with mountain gorillas in Rwanda, and is an avid athlete and watcher of sports, particularly her favorite ice hockey team, the Montreal Canadiens.
However advertising like this has a long and unbroken history, and was used by many people with some success," Cocks said.
From shameful to bohemian and cool It only took a few decades after the invention of the modern newspaper in 1690 for the new medium to become a way for people to meet in Britain.
The core demographic of those publicly "looking for love" has been turned on its head, with people settling down and marrying much later (if at all) in Western cultures.
Internet sites tend to favor older singles, many of whom turn to the technology after a divorce or traditional forms of courtship have failed, Cocks said.
In between, the social acceptance of personals has waxed and waned with the times.