For seven hours in January 2013, Ok Cupid removed all the pictures from the app and found people actually interacted more.
Users were 44% more often to respond to a first message and contact details were exchanged more quickly compared a week prior when photos were available, according to Rudder's post.
Good matches, even if told they weren't compatible, still connected but not as much as when they knew their actual compatibility.
In another experiment, Ok Cupid asked users to rate people's looks and personalities based on their profiles.
On March 31, 2014 any user accessing OKCupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
Users were asked instead to consider other browsers; Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Ok Cupid was initially owned by Humor Rainbow, Inc.
Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.
The dating site Ok Cupid confessed to experimenting with user matches, misleading them to believe they were compatible with people they weren't.
These users said they now know why some dates were "a complete nightmare." This might be the explanation for your last bad date.
okcupid.com/oktest3(you might remember this test from a while back, it's been around a few years)i'm the sonnet :) okcupid.com/oktest3?
desc…i was bored this weekend and i'm too cheap to join Match at a month, so i set up an account on
The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.