A dating site based on academic elitism (and not subtly either—Sparkology’s slogan is “Natural Selection.
The idea, which is based on the focus group research, is that men on Sparkology will write higher quality, more personal missives than men on other dating sites who can contact as many women as they want free of charge.
That system, however, has created a certain entitlement among male users—as though you owe them a reply, since they spent $3 to send you a message. When a man sends you a message, Sparkology will email you the following: “Remember, he used one of his limited and pricey Sparks to send this special message specifically to you.
Frustrations like these are what led me to Sparkology after Googling “best online dating sites” one night following a particularly bad date.
Sparkology is a dating site that purports to use social science to provide a “curated dating experience for young professionals.” Before its launch, the company held focus groups to find out what said young professionals thought dating apps and sites were lacking, and what they would like to see instead.
All of this brings up a question I come back to somewhat often: What does it take to create a dating site that women enjoy using?
Or is it not the nature of online dating to be something anyone enjoys, regardless of gender or orientation?
Sparkology also said its team worked with professors at “major universities” to develop a behavioral algorithm that helps users find their match based on their actions.
They found that women who are part of this vaguely-defined demographic want to connect with ambitious men who graduated from prestigious schools and that men want women to be educated, but don’t really care about where.
I eventually stopped opening messages from senders whose picture or opening line didn’t appeal to me, only to receive multiple emails from Sparkology reminding me about the messages “patiently waiting” in my inbox.