That juxtaposition of new and old is the heart of our brand, as you can see in the styled photography — which Ashley shot! Mia, Megan, Ellen, Eliza, Alison — naming the invitations was our way of giving each one a personality. Some companies use patterns and motifs to set their invitations apart; we use typography. We edited the full color palette for each suite in terms of what we think looks best as well as to yield the best print quality. Who should order one, what does it cost, and how does the process work?
[Pamela Williams] What would you do differently if you could do your wedding all over again?
That’s the question Ashley Rosebrook and Maureen Meyer asked themselves when they set out to design their own wedding invitation line.
This is a wedding invitation — with full-color photography?
Yes, as we learned more about emerging digital print technologies, we realized we could do some really interesting, unique formats that are different from what’s out there.
We put together inspiration boards for each of our categories — Sophisticated, Avant-garde, Glamorous, Classic and Sensuous — that we used internally to make sure we were really channeling that particular style. As we mentioned, we had both always been inspired by this “typography as art” tendency in fashion mags. And we needed the quality and attention to detail that Hennegan is known for to be in the luxury market. This can be intimidating for brides, as they are used to being able to touch/feel the paper types and see the color palette in person.
Tell us about the lusciously thick paper stocks you’ve chosen. So we designed a sample kit that is available on our website for , including shipping.We are encouraging brides to be consistent with the style of their event. We started by imagining what we would want if we could “do it all over” today.We pored through stacks of new and old fashion publications and were inspired by interesting, large-scale typography as well as the different personalities that live within fashion, from more classic and demure all the way to very edgy, couture collections.How do you design a wedding invitation to be consistent with the style of the event?Weddings are taking place in gallery spaces and lofts now, in addition to churches and gardens.The designers, who met at Aveda and have worked with brands like Vera Wang and Victoria’s Secret, found they were inspired not by traditional bridal magazines, but by bold, trend-setting editorial fashion design.