The sales funnel continues to nurture the best customers, filtering out mismatches and refining the specific target customer, offering them more specialized products and services, often at higher prices.By the end of the process the funnel has identified the ultra-responsive customers who purchase everything on offer and experience the most value and satisfaction from every purchase made.
I read the book, found it as compelling and interesting as the newsletters, and then started to receive a different series of newsletters.
Apparently when I had purchased the book my email address had found it’s way on to a new email list.
It was genius, and I suspected Mr De Angelo was raking in the profits (I’ve since learnt that it is a $20 million dollar business).
Eventually I was persuaded enough by the free newsletters that I purchased the Double Your Dating ebook for $27.
Although I didn’t purchase anything else from David De Angelo, I certainly came to admire his sales process.
I credit my experience with him as my very first motivation to endeavor to become an online Information marketer.
During my university days I signed up to an email newsletter called Double Your Dating, which proposed to teach any man how to meet and attract women.
I can’t remember what first compelled me to search for dating advice, probably as a result of a rejection from a particular girl or a date gone bad, but it didn’t take long to come across , the author and owner of the Double Your Dating Internet business.
This time it was the email list for people who had purchased the book.