“You don’t walk into a bar or club and look across the bar and say ‘look at that beautiful man’s or that beautiful woman’s spirit’. Beautiful People has seen tremendous success ever since, accepting more than 850,000 users, becoming available in over 150 countries around the world, and turning away more than 10 million singles based on member votes.Maybe in an ideal world, but the reality is that’s just not the way it works.” Greg was kind enough to give us the inside scoop about the motivation behind Beautiful People, the details of its voting system, and how he embraces the controversy that comes with catering to the “aesthetically blessed.” Greg is no stranger to exclusivity, having owned a private members nightclub in London in the early 2000s. Beautiful People is powered by a basic principle of human nature: People want to be with someone they’re attracted to.
A dating site where current members vote in new members based on their appearance and basic profile information, Beautiful People makes sure users only see men and women who they may find attractive.
“It’s based on a fundamental principle of human nature — and that is we all, at least initially, want to be with someone who we find attractive,” said Greg Hodge, Managing Director of Beautiful People.
Safety is the site's biggest priority, and members who behave with "less than beautiful behavior" will be "thrown off the beautiful island." His advice for applicants?
Men need pictures that show "a good lifestyle shot." For women, "It's all about the picture.
Beautiful People-hosted events have also gotten her leads on acting and modeling jobs.
Stabile decided to become a mentor and has two potential clients.
"It's a tough business model, because most of the people that knock on the door don't get in." A new way to join the 'Mile High Club,' for a fee So now he's created a mentoring program cheekily called "Adopt an Ugly Person." In the new program, Beautiful People members ranging from stylists to therapists volunteer to coach applicants on how to be more, well, beautiful.
"We're two days in, and we've had over 600 people apply," he said.
Mentoring is currently free, but Hodge envisions monetizing it.