As time passed, the owners bought an already existing online dating site that was known as Webpersonals.
It took years for the owners to get rid of the site’s original name of Webpersonals until it became in 2001.
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Since then, lavalife.com’s membership roster has had a steady rise.
It now has approximately 2 million members that are located in various parts of the globe.
He also holds personal investments in the health & wellness sector, owning Vida, a chain of high-end holistic spas on the West coast of Canada.
He is a shareholder in Balzac's Coffee, a fast growing Ontario chain of gourmet coffee shop.
“Begin with an interesting comment or question in order to stand out.” 3.
Suggest an out-of-the-box outing together like a cooking class or rock climbing, suggests Civiero.“You’ve got casually driven sites like Plenty of Fish and Grindr, which feed the hook-up culture.Then there are traditional sites like and e Harmony for people looking to get married. We target real people without the pressure,” says Alisa Civiero, who is overseeing the Lavalife relaunch project.Whereas these other websites were created during the dawn of the internet age, Lavalife has been in existence since way before that.Lavalife started as a broadcast service that provided automated telephone answering to callers.“Not every date will end in a relationship – but on Lavalife you’ll have a great time expanding your social circle.