Match Group, for example, says it has 59 million active monthly users, roughly 3.5 million paid subscribers worldwide, and 2.4 million paid subscribers in North America — but Match Group includes Ok Cupid, Match.com, Plenty of Fish, Tinder, many others.
(That’s right: Most of the big dating sites are owned by the same company.) It’s impossible to know how many users are active on which sites. In its 2015 Series 1 filing, Match Group acknowledged “a meaningful shift in [its] user base from desktop devices to mobile devices” with 68 percent of new users signing up via mobile channels.
” ● An attempt to be personal, but falls flat: “I see you like playing Scrabble!
We found 68, from Alikewise to Zoosk, and started analyzing their user bases, functionality, quality, and cost to find our top picks.
Evaluating the robust functionality of a full-blown website against the swipe-rightness of an app was too unfair.
It’s not the most important thing in the world for an online dating site to be intuitive and enjoyable to use, with an attractive visual design. Because none of our top four sites were exorbitantly priced, we didn’t take cost into account too heavily when ranking them.
That said, the fact that Ok Cupid is free definitely stands out.
“We recommend signing up for one major site with a guaranteed high number of users and a smaller, more niche site, to provide a good cross section of matches in your area.” says Krissy Dolor, the director of dating at e Flirt.
That said, comparing a site with millions of members to a site with thousands is like comparing LA to Lubbock.
Well, not every kind: We excluded sites that catered specifically to how someone looked or to “unscrupulous” relationships (think Ashley Madison).
We also didn’t evaluate anything marketed as primarily for hookups — the best dating sites facilitate all sorts of relationships, from friendship to long-term monogamy and everything in between.
All four of our top sites used some sort of algorithm to match you with people you should be compatible with and interested in — and keep those “automatic nos” out of your feed.
This is the real heart of online dating (anyone could sift through profiles on their own) and some sites do it better than others.
We briefly touch on mobile-only dating apps below, but apps deserve a review that’s all their own (so stay tuned).