Though millennials still lead the way in app usage, the silver sneaker set is not far behind.
"Fully 50 percent of our 50 members are accessing Match through their mobile device," Amy Canaday of told NBC.
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From Katy Perry to Martin Shkreli, Tinseltown to Topeka, online dating is now the norm for singles across America.
But a new study reveals a surprising statistic: Baby boomers are just as likely as millennials to be swiping for sweethearts.
A national survey from the Pew Research Center shows that online dating by 55- to 64-year-olds has doubled since 2013, rejecting conventional wisdom that the older generation is afraid of technology.
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"This is as compared to roughly 60 percent for all Match users." This age group also represents triple-digit growth on some of the more "trendy" urban dating apps, such as Coffee Meets Bagel.
"In 20 we saw 81 percent and 314 percent growth in registration among the 55-64 group," Coffee Meets Bagel cofounder Dawoon Kang told NBC.
A quick example: Over the past two years, the number of singles older than 50 who joined one of the dating sites run by People Media -- the number one provider of targeted, online dating communities for singles seeking meaningful relationships -- skyrocketed 400 percent.