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Traditional Internet dating sites are ineffective for those singles looking to find true love.
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However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.
Other sites are more specific, based on the type of members, interests, location, or relationship desired.
Members use criteria other members set, such as age range, gender and location.